Monday, January 8, 2024

Virtual shops of tomorrow


We are now familiar with online marketing websites like flipcart.com, ebay.com, amezon.com etc.These websites provide all information about the products like photographs, specifications, price and give reviews by customers. As there is multilevel classification and advanced search options, finding a product, comparing offers by different suppliers and purchasing the product by credit card has made the marketing very easy, accessible from home or anywhere, anytime with smart phones.Some websites store information about your liking in the form of cookies or on the server and give you alerts about new products that have arrived in the market which suit your preferences.There is also money back guarantee in case you do not like the product.

As a result, online shopping has increased in recent days. Still these websites do not give us the real life experience of marketing in the shop and hence people continue to  visit the local shops and do marketing.

Now web technology has developed new tools based on Flash/Flex or HTML 5 animation and simulation systems  to give you experience of actually visiting the shop with all look and feel of the building architecture, interior decoration, flooring,  lighting, stacking and display of goods as seen in the actual shop. You can walk through the shop, move in any direction, see the goods on shelves, select them, pick any item,  turn it and see all sides, read the description as we do physical inspection of item by taking it in our hand nad the deciding about the purchase. Thus 3 dimensional virtual shopping mall becomes accessible on laptop or mobile and we can get real feel of visiting actual shop and doing purchase by staying at home 24 hours a day, 7 days a week.

You can browse your favourite stores, chat to your friends, change your appearance. All the things you would normally do in real mall is just as easy in here.The Shopping Mall, business shops, shop owners and customers are all virtual interactive and in 3D. (Ref:http://www.the-virtualmall.com/demo/malldemo.html)

A major South Korean retailer has opened what it appears to be the world's first virtual store geared to smartphone users, with shoppers scanning barcodes of products displayed in a Seoul subway station. (Ref:http://www.amusingplanet.com/2011/09/world-first-virtual-store-opens-in.html) Homeplus, the nation’s second largest discount chain, is offering 500 items including food, electronics, office supplies and toiletries at its "store" at Seolleung station in the south of the city of 10 million.Seven pillars and six platform screen doors have been plastered with images of life-size store shelves filled with goods -- such as milk, apples, a bag of rice or school backpacks -- which each carry a small barcode.
 
 Shoppers download a related application on their smartphone place order with with the Homeplus app by scanning barcode of the item. The products are delivered later to home or office.( Ref :http://virtualshoppingcenters.com/)



Panorama Virtual Shop is the online shop which uses panorama photos of real shops. Visitors can enjoy shopping by clicking the items and moving around the shop. The virtual shops are good marketing tool for both online and real shops.

Panoplaza is the online tool to create Panorama Virtual Shops.(Ref: http://www.panoplaza.com/en).  The users can upload panorama photos, make tags on the items, and publish it to the world! Since Panoplaza is build on cloud storage, the users don't need to have their online storage.


Skynet Virtual Systems has Australia’s first Virtual 3D Interactive Shopping Mall.(http://the-virtualmall.com/) Available from the comfort of Virtual shops of tomorrow.

A day is not far off when all shops on the internet will be providing 3 dimensional visual experience of shop. The shops of tomorrow will be having architecture, interior arrangement and even the other virtual fellow shoppers  as per the wishes of the user.

This will revolutionize the present marketing scenario drastically, as any small shopper with meager finance also can exhibit his products in a huge attractive mall at practically no cost except graphic design and animation expenses and attract the customers. There is a great scope for website designers to show their skill in creating 3 d virtual stores using latest technologies of graphic design and flex/html5 front end with secure and dynamic backend administration which will replicate actual shopping experience.
  

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