The Corona effect has blasted off the importance of huge costly infrastructure and workplace amenities which were used by big corporates and wealthy organisations to lure the IT engineers to join their workforce. Even the pleasure and comfort of living in mega cities, posh locations and costly places in foreign countries have lost their glamour.
Work from home may become a preferred way to employ talented software engineers located any where. Thus the people living in remote villages also can do job in big corp orates.Recently I read a news that a big IT company in San Fransisco shifted its main office at remote place in Tamilnadu. This change has opened up plenty of opportunities for educated IT personnel in India to work from their hometown comfortably either as a freelance worker or webmaster in any industry or organization.
Website represents presence of industry or organization in
cyber world. We are conversant with Microsoft, Google, Yahoo companies through
their websites. Their geographical location, infrastructure, workforce do not
carry any significance and remain mostly unknown to users and customers. Hence, small and newly
established companies also can compete with these big international business
giants through their web presentation skills and attract customers.
Traditionally, the businesses were spending huge amounts on
infrastructure like offices, shops and showrooms to create public image and
status for enhancing customer base. But now the times are changing. Advertisement and Communication through internet has crossed all hurdles of location and time
and accessibility constraints. It has become far more effective, convenient ,
economical and customer centric. Naturally, marketing strategy has undergone
sea change, where website has to play the key role in running the business and
its growth.
In India, government has taken a major policy decision to promote e-governance in all sectors and use of internet also is growing rapidly.
Government offices, Railways, Banks, Educational Institutes have already
adopted internet as the main channel of communication and information
dissemination. Industries and other organizations have started to gear up for
adoption of net based activities.
However, there is no serious attempt to
streamline the process of using website as main marketing tool. It is observed
that most of the websites in India are not maintained and updated properly
leading to unreliability of information displayed. Naturally websites remain
only as informative brochures or showpiece.
Establishment of web management department under the
leadership of properly trained webmaster is the need of the day. For big organizations, web office should have web developers, content writers, web
designers, graphic designers, multimedia technicians, data entry operators and system
analysts. In small organizations, such a separate web office is not affordable
and the job of design and updating is generally done from outside parties.
Still there is a need of specific post of web master, who
will be acting as liaison officer with a responsibility of keeping website up
to date, free from any errors or broken links. He should also have basic
knowledge of webdesign, modifying or adding contents, uploading of webpages and
images, and multimedia resources. Web
master should be able use remote server control panel of website and update the website without help from outside
webdesign company at any time as per
requirements of organization.
Naturally webmaster should be jack of all necessary trades
even if not a master of any specific field. The online webmaster course launched by
Dnyandeep Foundation is designed to address these specific requirements of
webmaster for small organization, industry or business.
For more information
and clarification, please contact info@dnyandeep.net
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