Facebook has provided a very easy method to post your photos, write blogs and even market your products and that also completely FREE. Naturally, almost everybody has started using this media for communication. Facebook also has created a special Facebook page feature to resemble website with menus and media publishing facilities.
It is to be understood that Facebook is providing this facility with a sound business model of advertisements. Large corporate and many foreign traders are using this platform to showcase their products and services by paying heavy fees to Facebook. We do not bother about this fact as we don’t have to pay anything. However, we are becoming customers or clients to these paid advertisers unknowingly. We expose our personal data, likes unlike, views and feed-backs which helps the advertisers to decide their strategy and sell their products and services.
Those who use free facebook page for selling their products are at a loss as comparable, cheaper and more attractive offers are displayed just adjoining these pages and the customers are naturally get diverted from the page of local business.
Everyday I get requests from my friends to like their page. I do it promptly even without seeong the page properly as a respect to request. But the purpose of liking page and inreasing hit count is lost as the likes are mainly from those who know you.
Imagine the difference between a shop in great mall with separate privately owned shop. Even the product in displayed in mall has to face tough competition from similar products with more attractive features but unreliable quality.
Design and hosting of our website has become very easy and cheap due to advancement in technology. The cost of hosting it on server is also very less. There is full control on content to be displayed and freedom of changing it any time. The website can be accessed from its address without login by anybody and from anywhere. Hence, instead of people visiting your facebook page with request where you can reach only to known contacts and they also need login to see your information.
Hence, in order to protect small businesses in India, we should promote and adopt individual websites rather than free display in Facebook.
Our own webpage has our brand logo, color scheme and design as we like and more than that it is exclusively displaying products and services of the owner. Companies are graded by their web presence and separate website is a status symbol. Hence, if you wish to do business seriously, you should not rely on free media facilities. If you have to give advertisement in newspaper or magazine the costs are higher than total website building cost. Cost on TV or You tube channels are exorbitant. All sports and news channels mainly earn money by paid advertisements.
Dnyandeep is ready to provide training to design and maintain the website to small businesses within the cost of website design. You can work with Dnyandeep team and learn how to design the webpages, insert photogallery or video and provide flexible access levels to viewers.
We hope that all web design companies in India should start such a drive and protect businesses from invasion by multinationals.
- Dr. S. V. Ranade, Dnyandeep, Sangli
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