India needs growth of industries and businesses and it can be achieved through entrepreneurship training to young graduates. Still they cannot venture in start-ups as they do not have enough experience or expertise. Any business or industry requires huge financial investment and has to sustain losses for first few years till break-even stage is reached. The senior experienced professionals are generally financially quite stable but prefer to act as individual consultants or adjunct professors as they are reluctant to take risk of investment and running business. This leads to their total dependence on the companies or educational institutes.
Considering this scenario, Dnyandeep Foundation developed a new cooperative business model where experienced senior professionals will come together, invest minor amounts equally and start free lance earn and learn program which will be very useful for creating employment and opportunities for career development. The investment per person was kept only Rs. 5000/- per year which cannot be termed as investment also. Still there was poor response from the senior professionals.
More perspective thinking in the failure to convince the professionals about the merits of scheme revealed that problem is in lack of trust on initiator and reserved mindset of seniors.
Of Human Relations
Much of the success in any field depends on development of healthy human relations between the concerned parties. In education it is relation between student and teacher, in business employer and employee, supplier and customer, in family members.
Though the real value and quality of exchange of information or material object should generally decide in success of transaction, but it is observed to play a minor role as compared to willingness of supplier and acceptability of taker which depend on mutual trust. If that trust is lacking, it affects the transaction either in distortion of perception or end of transaction.
On the other hand if there is full trust, any lacuna in transacting element gets ignored. If the element does not meet the specifications transaction prompts to give another opportunity, more time or resources or change the specification requirements. If the transaction is beneficial to both parties, there is effort by both parties to enhance scope or frequency of such transaction. This builds a sustainable relationship.
Ego and Envy
Ego comes with envy. Freedom fosters individual ego, plants envy. Freedom disrupts organization. Brothers, colleagues, neighbors who, if join hands, can increase strength and wealth but envy keeps them separate. Same is the case of organizations. Every free individual or organization tries to maintain it’s separate identity, strives to grow, competes with others nearby.
Building groups of individuals or merging or coming together of different organizations has to overcome this freedom induced ego and envy. This is possible if the scope of environment is widened, individuals have to compete with organization or small organizations have to compete with big organizations. Development of terms of organization need to be developed which will guarantee protection of individual interests and assure additional benefits by association. Globalization has accelerated the process of amalgamation and mergers due to exactly this reason.
Coperative generally is successful in less educated and poor people who require help and is difficult to get adopted by educated and rich who are self confident and have their own views.
Development of Trust and Transperancy in Operations
Dnyandeep Foundation has to establish trust in the minds of the senior experienced professionals regarding selfless objectives of the project and prove success in few cases by self investment. Once, financial success is seen, many people will join the activity and the grow the cooperative business.
Complete transparency in accounts and operations will be necessary if this model of cooperative has to succeed and achieve sustainable growth.
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