Tuesday, February 22, 2011

In pursuit of IT Part-III

We could get a good job of designing website for Khare Group for their real estate project. We designed the site with interactive maps, drawings and photo galleries. The site gave us lot of scope for using Flash modules. Though the site was good and appreciated by client, he did not think that website also needs advertisement. He did not mention the name of website in any of his advertisements in print media, and people did not know about the site. As a result few people saw the site. There was poor response from website publicity. This made him nervous and he discontinued the site.

We thought of developing portal websites to create awareness about this new media, meet the needs of people in the city and earn financial resources through advertisements. But this yielded a poor response as people were not conversant with internet. For Kolhapur city, we gave the work of marketing and management to Shashank Sawardekar, my student. However, after few days he left the work and joined a good job in Delhi. after spending almost one year in data collection and design, we had to close the site.

Though I was managing Dnyandeep Infotech as a private limited company, I did not think that it should be only a profit making business. I had a great liking for social work in field of science education in Marathi and environmental awareness activities. I was closely associated with Marathi Vidnyan Prabodhini, Nature Foundation and Environmental Protection Research Foundation.I was also teaching environmental engg subjects as guest lecturer in our college. I asked our Dnyandeep group to develop many websites which were oriented towards social service in these fields.Our team spent lot of time in these unproductive but socially relevant projects.

In order to give web presence to our work in Sanskrit software development, we launched www.sanskritdeepika.org in addition to our websites for Marathi and for Sangli & Kolhapur cities.

We launched www.vidnyan.net for science education in Marathi. Inauguration was done at the hands of Shri G. P. Kantak, a science teacher.

We added lot of material, images and training material of various topics of science in Marathi. We wished that science teachers in Marati schools will use and enhance the site. But schools were not geared up for computer use, teachers also were not conversant with computers and the idea failed.

Website launched for education www.dnyandeep.net also received similar response. The only advantage of these efforts was that we got web design jobs for many schools and colleges. We also tried to prepare CDs. Our CD on Vision 2K4 for Walchand College event was well received by students. we prepared 200 CDs for Rotary club activities which were distributed in US by Rotary president. Similar request came from Dr. Bapat Bal Shikshan Mandal school head master, for their school website. We prepared the CD and gave them. But what they expected was video CD which can be played on TV. We never thought that limitations of website CD might not be understood by them. This created some discord in relations which were sorted out later.

By introspection, I realized that my social work oriented activities are becoming burden to Dnyandeep Infotech. Moreover, people started thinking that whatever social work, we are doing, is only for money making business. This was not acceptable to me. Hence I started a public trust Dnyandeep Education & Research Foundation in 2005 to separate these two activities. Still modus-operandi for our foundation remained focused on webdesign. Initially we designed two more sites www.worldlibrarians.com and www. worldpainters.net. Our idea was to develop platform for building a strong community for information exchange and its further extension to paid services and business transactions. As we did not have core knowledge of these fields and few resources for aggressive marketing, we could not make much progress in these fields.

We did some websites in Joomla, and I was happy that I could now upload new articles and information with much ease and without bothering for programming. We added lot of articles, sound and video clips to our mymarathi.com site. This became very popular site with highest hit count and large membership. We kept all memberships completely Free. We typed and added Marathi articles by great Marathi writer, Smt. Malatibai Kirloskar on the site with 'Madhughat' title for the collection.

Our foundation's other initiative was to launch www.school4all.org for providing free educational resources in Marathi for all subjects at school level. This site also received good response.

There was lot of talk about global warming in media and government took lead in enhancing education in environment at all levels. This was my field and I tried to build environmental forum through our www.envis.org. but majority of environmental personnel were unaware about internet and were mainly employed in colleges and industries. They did not have special need of networking except for education.

Fortunately at the same time, new developments took place in building industry. Green building concept came in limelight. The real estate industry needed change in approach for design considering sustainability,environmental impact and energy conservation.Considering the great scope for web technology in real estate industry, our foundation started social networking activity for builders, engineers and architects. My civil engineering background and environmental expertise and long teaching experience came for help. we could organise series of seminars on solar energy, green building and green city.

My aim in this activity remained to draw attention of the members to enormous potential and capability of web technology in education, consultancy and business in Green Technology. We launched www.greencityportal.com website and later changed it to www.green-tech.biz. We started green-tech yahoogroup.We even organized international conferences in Bangkok and Dubai on Green Technology with overwhelming response from architects, engineers and builders.

Still, I must confess that I have not yet been able to bring business to Dnyandeep Infotech through my social networking efforts. People use computer and internet for entertainment, chatting and e mail services, but have not realize the advantage of using web technology for their business promotion.

During this period, our Dnyandeep Infotech could succeed in getting some prestigious sites from industries like Ugar sugar Works, PCE Controls, Umed group, Bhairav technologies and Debonair equipments.The web design techniques also advanced beyond my comprehension. Our team talked about tableless layouts, crossbrowser compability and SEO. They used frameworks like. Code Igniter, Kohana and PyroCMS in design of websites. They could develop websites of international standards and received repeat orders from clients.They also developed some good sites like birdcalls.info and kavyazalegane.com.


In the field of flash technology also, they moved from Flash to Flex and undertook prestigious projects in 3D graphics rendering and facebook applications.

I was happy with their expertise and had an inner urge to join them as developer. But I knew that my knowledge in this field is limited by many aspects and I have to exert a lot leaving all other activities if I have to achieve some success in it. But still, I feel very much that I should learn these techniques. By the time, I make some progress, I am sure, our Dnyandeep team would have gone far ahead of me.

I compare my state of mind to the wish expressed in my wife's poem "mayecha gav" how grand children in US might be thinking of coming Sangli
"जा मना जा वारुवरी
वेगे स्वार होई तरी"
(Let my mind go and ride the running horse.)

Yes, I know that only my mind can catch that progress of IT technology. .

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